A type-centric identity for a brewery with huge ideas and belting beers.
Krafty & Krafty are an ambitious startup brewery aspiring to bring something fresh and appealing to the beer landscape. Their process is no-nonsense and we were tasked with producing an identity to match.
The Brief
We were tasked by Krafty & Krafty to produce a simple and expressive brand identity that would mirror their straightforward, no BS approach to production. The identity needed to be clear, concise and attractive. Whilst the guys at K&K were keen on something minimal and clear, it should still be instantly recognisable and not lose out on any valuable shelf-appeal.
The Outcome
We began the process by establishing a minimal yet engaging suite of colours and assets. From their simple, no-nonsense logotypes to their inherently ‘stampable’ idents we crafted a core identity that was incredibly versatile.
