An identity for outfitters specialising in quality apparel with a sustainable vision.
Vancouver are a brand new startup specialising in high-quality apparel, primed by a demonstrable sustainable ethos. Their low-run high-end pieces are made to last and they believe that’s what truly sets them apart.
The Brief
We were tasked to create a simple, versatile and minimal brand that could easily be translated across their collateral and online presence. The brand should mirror their approach and include a palette of assets that could be easily chopped and changed whilst keeping the essence and ethos of the brand an ever-present.
The Outcome
We crafted something that the guys at Vancouver absolutely fell in love with. It was versatile whilst also being expressive and elegant. We used colours that mirrored their love for all things sustainable and we used a palette of typefaces that were inherently legible and accessible. We can’t wait to see where this brand goes next.
